2023-2024 Catalog and Student Handbook 
    
    Oct 08, 2024  
2023-2024 Catalog and Student Handbook [Archived Catalog]

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COMM 2110 - Intro to Advertising


Credits: 3

This course provides an overview of the principles and practices in the field of advertising, including consumer behavior and evaluation and production of media messages.  Emphasis is placed on understanding target markets, copywriting, branding, and campaigns. (T)



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