2023-2024 Catalog and Student Handbook 
    
    Mar 16, 2026  
2023-2024 Catalog and Student Handbook [Archived Catalog]

MKT 204 - Principles of Retail Management


Credits: 3

A study of the retail management decision areas, known as the retail mix: physical facilities, pricing, merchandise, promotion, and service. Methods used by a retail manager in organizing, controlling, and leading the organization toward its objectives are also covered. (NT)