2021-2022 Catalog and Student Handbook 
    
    May 06, 2024  
2021-2022 Catalog and Student Handbook [Archived Catalog]

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COMM 2110 - Intro to Advertising


Credits: 3

This course provides an overview of the principles and practices in the field of advertising, including consumer behavior and evaluation and production of media messages.  Emphasis is placed on understanding target markets, copywriting, branding, and campaigns. (T)



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