2018-2019 Catalog and Student Handbook 
    
    Aug 10, 2020  
2018-2019 Catalog and Student Handbook [Archived Catalog]

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BUSN 2380 - Principles of Marketing


Credit(s): 3

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (produce, price, promotion, and place of distribution). (C)



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