2018-2019 Catalog and Student Handbook 
    
    Dec 21, 2025  
2018-2019 Catalog and Student Handbook [Archived Catalog]

BUSN 2380 - Principles of Marketing


Credit(s): 3

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (produce, price, promotion, and place of distribution). (C)