2026-2027 Catalog and Student Handbook 
    
    Aug 05, 2026  
2026-2027 Catalog and Student Handbook

MKT 204 - Principles of Retail Management


Credits: 3

A study of the retail management decision areas, known as the retail mix: physical facilities, pricing, merchandise, promotion, and service. Methods used by a retail manager in organizing, controlling, and leading the organization toward its objectives are also covered. (NT)

Division: BTD