2026-2027 Catalog and Student Handbook (Under Construction) 
    
    Mar 18, 2026  
2026-2027 Catalog and Student Handbook (Under Construction) [Archived Catalog]

BUSN 2380 - Principles of Marketing


Credits: 3

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (produce, price, promotion, and place of distribution). (C)

Division: BTD